The 3 Brand Builders [that are worth the investment]
There are three key components to building your brand that will lay a complete foundation to set your company on the right track [from the moment you open your metaphorical doors]
Brand Identity: Your corporate identity (logo) is the face of your business. THE single most important element that will establish recognition and value of your company to potential clients/consumers. It's important that you invest in an identity that both portrays the focus and mission of your brand and that will establish your brand as professional and credible.
What you'll gain: Brand Recognition and Brand Equity
>>see identities we've created
Website That Works: New companies often approach us knowing they need a web presence, but too busy to care much about it. Their perception that to put anything out there vastly outweighs not having a site at all is incorrect. As with all decisions about your business, you should think strategically; the look and feel of your site is a big consideration. Imagine potential clients unfamiliar with your company coming across a half-effort site, that is their FIRST impression. And If it's sloppy, doesn't coordinate with your branding or is poorly written, that client will walk away unimpressed, to say the least.
We certainly don't mean you need to invest a life savings into a website, but recognize that a poorly done website may actually be worse than none at all; find a firm that will work with you to build a site that meets your needs and one that WORKS. You may have never even thought of cross-browser testing for look and functionality, but your web designers & developers should know better. If they don't guarantee this service as part of your site creation, walk away. There's no reason to have a site that only a minimal number of Internet users can see correctly.
What you'll gain: Credibility, "Findability"
>>see websites we've created and built
Digital Collateral Template: There is certainly a market for paper leave-behinds, but they are no longer THE most accessible brand recall. For consumers/clients, a digital calling card is easier to digest, share, and, most importantly, track. Invest in templates that are professionally designed that you can customize yourself in the software programs you already have. For example, consider getting an email template coded into your Constant Contact or Mail Chimp account and change the content as you need to. This allows for clear, consistent branding across all your digital communication with clients and prospects.
What you'll gain: Brand Advocates–Contacts will only stay on the list if they care what you have to say
>>see collateral campaigns we've designed
Need help getting started with your new company? Or want to launch a rebranding effort? We're happy to help! Send us your inquiries: firstname.lastname@example.org