Why your company should be creating content (AKA Blogging)
In a time when it seems the Internet is vastly overpopulated, there is still a place where your thoughts and information matter:
The blog. Companies should be blogging for a number of reasons, the most important of which is to prove their credibility and drive more traffic to their website.
4 ways blogging helps your business
1. Power up your SEO efforts. Search engines no longer blindly follow meta-tags, they work on a much more complex algorithm that includes your traffic flow, keywords used within your page content and back-linking.
2. Keep a fresh perspective. Sometimes a website alone can feel too static if you don't have frequently varying content. That's where a blog comes in. Appeal to your audience with continually updated content that's innovative and continues to explore topics that tie customers back to you for advice and solutions.
3. Cross-platform exposure. Although there are some things micro-posts simply cannot accomplish, this shouldn't prevent you from linking to your more extensive content on Facebook or Twitter. This promotes traffic across multiple avenues and builds a following that may be different from that of your blog alone.
4. Brand awareness with a broad audience. The more places you can be found online, the more people can interact with your brand. By maintaining consistent topics of discussion related to your services, you ensure that return visitors are either colleagues you can refer to as a resource or consumers interested in utilizing your services.
Need help getting started with a company blog?
Or simply want to improve your current blog? We're happy to help!
Send us your inquiries: firstname.lastname@example.org