Our Capabilities

Strategy	Creative
Brand Strategy & Positioning	Corporate/Visual Identity
Business Plan Development	Collateral Development
Brand Naming	Digital Marketing & Advertising
Market Research	Annual Reports
Brand Competitive Analysis	Web Design & Development
	Editorial Design
	Event & Trade Show Marketing
	PowerPoint® Design & Editing
	Packaging Design

Design Process

Our design process truly embodies our holistic approach. It is essential that whatever we design for our client is representative of the overall brand strategy and can easily be integrated into the overall marketing mix.

Discover
This is all the upfront work.  What is the objective? Who is the target audience?  What is their buying behavior? Has the client established positioning? Who is their competition? What medium should we use to successfully get the message out to the right targets?  By gaining a firm understanding of the client’s world, we create the foundation for compelling design.

Define
This is the heart of any design or creative project—a well-written and thoughtful Creative Brief— a spec sheet for the project that forces a deeper understanding of the client’s business objectives and marketing strategy and assures that any creative output adheres to the established brand identity.

Design
This is the stage where the concrete strategy we’ve outlined meets inspired ideation. We integrate the overall strategy with the design and integrate components such as copy writing, photography and illustration to develop our idea.

Implement
Now it is time to pull the trigger on the summation of the first four phases and clarify the best way to engage the audience. We’ll also determine what types of measurement techniques will be the most effective for this campaign.

Evaluate
What impact have we made on the brand and our customer’s business?  Did we meet our objectives? What recommendations should we make for moving forward? Has the design been applied to all areas where it has potential application?